Jaehyeong Yoo


My works can be divided into various areas including architecture, installation art, product design and branding. The core theme throughout my works is “the exploration of underlying and fundamental elements.” Among others, I have kept my focus on ‘substances.’ In modern construction, materials are being used merely as a material itself. I have always wanted to get out of the box. I have continued my efforts to explain the influence that simple and elemental things have on us by making people take different views on their origins and utility through my works. Whenever I start a project, I am imbued with admiration for the basic elements of the world.