As a designer, I personally don’t believe in the “save the world” concept. Instead, I consider design into the modern world as a conversation between people and products. Thus, common sense is of utmost importance and is often the foundation stone for a relatively good design. Without the proper communication between designer and the consumer, how can there be an end-product that satisfies the latter?
That being said, I am currently still in the midst of searching for a product that fulfils that criterion. My philosophy is simple. Design with common sense such that it is intuitive yet simplistic. Thankfully, that approach worked well for me as I have managed to clinch awards such as the second runner up for IKEA Young Designer’s Award 2015.