Stand Up(right)

Today, it is considered safe to give birth in Sweden with maternal and child mortality rates being among the lowest in the world.

Despite this, many women suffer from a fear of childbirth, as they feel that they have little control over the pain endured. Stand Up(right) for a Safer Childbirth is a medical device that encourages women to maintain an upright position through the birthing process, increasing movement and allowing more endorphins to be released. This allows the perceived level of pain to decrease, while also ensuring a safer delivery.

Konstfack University of Arts, Crafts and Design

About the Designer