mi DATA

About

An app to take control of personal data

Individuals generate huge quantities of data every day – with information such as their location, viewing habits and purchases being tracked by the various apps and websites that they use. Easy access to this data can make them vulnerable to exploitation. With the help of existing AI, mi DATA offers a way for users to view the types of raw data that they are sharing, as well as their derived data. The app provides the potential for individuals to understand their personal data sharing and creation, but also help them make better decisions about their online behaviour.