Felipe is a Colombian creative executive and experiential designer with a compelling background in branding and marketing. He is currently pursuing a
Master’s in Media Design at Keio University in Tokyo, Japan, where his passion for technology, design, and applied creativity has found a promising platform for developing startup ideas. He studied Political Science at the Externado University in Bogotá, which he then followed with a Master’s in Marketing at the Pompeu Fabra in Barcelona. His foray into marketing culminated in a creative career in BBDO, which eventually offered him the confidence to begin his first project, 401b: A multi-sensory experience that marries elements of design and culinary arts. It was this series of accomplishments that ultimately encouraged him to start his own design studio, Whatever Works. The studio has quickly become a hub for seeking out novel ways for brands to connect with their consumers. Many notable clients include Discovery Channel, Jack Daniel’s, and Netflix.