Guma

Guma is a set of household objects created from discarded tires.

Of the 33.5 million tires used annually in Mexico, 91 percent is abandoned, 5 percent is recycled, 2 percent is deposited in collection centers and the final 2 percent is used as fuel by cement companies. Guma looks to halt this enormous waste, reusing the constructive properties of rubber to create new, environmentally friendly objects. By extending the lifecycle of the tire, Guma reduces the ecological impact of mass rubber waste while inspiring new approaches to post-consumer design.

CENTRO

www.centro.edu.mx

About the Designer

CONTACT

Jesus Alejandro Curi Chavez

Alejandro Curi studied industrial design at CENTRO, he has always been worried about the problematic contamination in the country. He decided to start a project when he realized that Mexico needed a change and it was just like GUMA was born a project where he was interested in the solution to the environmental problem and use one of the materials who contamited more rubber of the tires. With this project have had several partnerships with important companies in the country. It is an industrial designer who is constantly updating and constantly innovating his ideas helping the problem of contamination.