Fruitmoji is an augmented reality lens built for Snapchat that encourages kids to eat more fruits and vegetables.

The project uses Snapchat Lens Studio to create an interactive incentive for better eating. The code lives on the fruit stickers, and the more fruit you eat, the more your Fruitmoji grows. Users can take videos of their Fruitmojis to share friends. They can also collect and grow their own Fruitmojis by scanning fruit and vegetable stickers in Snapchat. The project is part of a larger study into how designers can make small tweaks to existing digital platforms to cultivate consumer well-being. Learn more at

Rhode Island School of Design

About the Designer