Crop Connect

Cropconnect is a holistic value chain approach to maximise the earnings from kiwi cultivation in Arunachal Pradesh, India;

they currently earn about one-seventh of the market value. Cropconnect proposes to integrate three elements - design, technology and business strategy - to shorten the value chain from farmer to end consumer. Examples include: altering the growing design to increase yield, reduce picking and sorting time, minimize handling damage, improve package design and grow brand recognition.

Srishti Institute of Art, Design and Technology

About the Designer