The campaign main medium are stickers that can be placed on beverage cans throughout the store.The project focuses on leveraging customer-facing opportunities at retail level to raise awareness about the theme of recycling in a playful and engaging way. In addition, the elements in this campaign are all low-cost and designed for mass production in English and Arabic.
Megajoule – Recycling Boardgame
Megajoule is a board game that explores the importance of sustainability.
Reconstructing Mass – A Farm to Table Project
American University of Sharjah
In Morocco, agriculture consumes 80% of the country’s water resources.
APEA
Water consumption in agriculture accounts for 75% of our total fresh water use, greatly contributing to the issue if water scarcity.