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To co-exist with other species, we need to understand their behavior. Sometimes birds ingest cigarette butts, mistaking them for food.

Furthermore studies show cigarette butts used in building nests contribute to genetic damage over time. OCOR proposes to tackle this issue by substituting filter wrappers on cigarettes with a holographic texture. The reflective surface is proven to deter most of the birds as they often get confused and scared away.

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