Divergent Potential

About

A data visualisation tool to assess creativity

This is a novel data-visualisation technique used to study how perception influences divergent thinking. Using artificial intelligence to rapidly dissect and classify raw natural language, a three-dimensional model can be constructed based on the words used by each tested individual in response to a given brief. The resulting constellation is representative of the individual's perceptual model for a distinct artefact, and can be used to forecast their relative ability to think creatively when generating new ideas around that artefact.