•  
    Submission Open 01.01.2017
  •  
    Submission Closed 15.07.2017
  • We are here
    Selected Projects Announced 28.09.2017
  •  
    Global Grad Show 13.10.2017
13-17 November 2018
Submission Open 01.01.2017
WE ARE HERE Submission Closed 15.07.2017
14-18 November 2017 13.10.2017
Global Grad Show 13.10.2017

School of Visual Arts

WEBSITE

www.sva.edu
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KooKoo

KooKoo is a seven-second timer designed to help indecisive users make intuitive decisions.

The concept was inspired by studies conducted at the Max Planck Institute that found that decisions are made seven seconds before conscious awareness. By pulling the device’s string, the user activates the short timer and prompts instinctive decisions devoid of unnecessary hesitation and over-analysis. Utilising your unconscious’s ability to make reasoned choices, KooKoo encourages intuitive decisions in an age defined by excessive choice.

School of Visual Arts

WEBSITE

www.sva.edu
  • Facebook
  • Linkedin
  • Twitter
  • Email

KooKoo

KooKoo is a seven-second timer designed to help indecisive users make intuitive decisions.

The concept was inspired by studies conducted at the Max Planck Institute that found that decisions are made seven seconds before conscious awareness. By pulling the device’s string, the user activates the short timer and prompts instinctive decisions devoid of unnecessary hesitation and over-analysis. Utilising your unconscious’s ability to make reasoned choices, KooKoo encourages intuitive decisions in an age defined by excessive choice.

About the
Designers

About the Designer