KooKoo is a seven-second timer designed to help indecisive users make intuitive decisions.

The concept was inspired by studies conducted at the Max Planck Institute that found that decisions are made seven seconds before conscious awareness. By pulling the device’s string, the user activates the short timer and prompts instinctive decisions devoid of unnecessary hesitation and over-analysis. Utilising your unconscious’s ability to make reasoned choices, KooKoo encourages intuitive decisions in an age defined by excessive choice.

School of Visual Arts


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