Infinity is a new approach to mascara that significantly reduces waste. Each year, nearly one billion tubes of mascara are sold worldwide.
The vast majority of these are sent to landfill after less than six months of use. Infinity proposes a more sustainable alternative. The project replaces the disposable mascara tube with a reusable capsule that can be refilled when needed. The common mascara brush is replaced by a specially designed fingertip applicator that can last up to 10 years. After three to six months, the applicator and outer casing are reused, and the refill component replaced, keeping all components in a closed loop system and significantly reducing environmental and financial waste.