About the challenge

Your challenge is to create what you believe will be the future of packaging…how can a package be desirable and attractive from a design stand point yet sustainable for the wellness of today’s world and an even better tomorrow.

As the next generation of designers we would like to challenge you, to re-envision packaging design as an environmentally friendly practice. We ask that you examine an array of techniques and methodologies for creating innovative and sustainable packaging designs - from concept to final production.

Think of how packaging looks and impacts our world today and what you would like to see in the future for a more sustainable and regenerated world. A package can be a bottle, a bag, a box, or even a capsule.

Deadline for submission:
February 18, 2018

Winner Announcement:
April, 2018


The prize for winning The PepsiCo Design Challenge is a unique opportunity to travel to New York and visit our Design Center. There, you will experience design-led thinking and innovation first-hand and see for yourself how PepsiCo creates experiences that resonate with our audiences on so many levels.

Design Challenge